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You must be aware that Google is the world’s biggest and most famous search engine. But do you know that Google offers key digital marketing courses for free? If you start finding different courses then you will find almost 125 different courses for Digital Marketing courses.
These certificates are from beginners to mid-level digital marketers. Google help people upskill and fine-tune different digital marketing skills. Google provides Free Online Google Digital Marketing Courses made by its experts or from the colleges and universities of America.
We have jotted down 10 free online Google digital marketing courses with certificates that you can take and sharpen your skills.
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1. Fundamentals of Digital Marketing
This is one of the best Google Digital Marketing courses. This course has 26 modules of 40 hours. This is a course that should be undertaken by any aspiring digital marketer or fresher. It is accredited by The Open University and Interactive Advertising Bureau Europe.
The course is created by Google Trainers. Part from digital marketing other topics you will learn are Analytics & Data Insights, Business Strategy, and Content Marketing, Display Advertising, e-commerce, email marketing, mobile marketing, and Search Engine Marketing among others.
This course also includes Search Engine Optimization and digital marketing resources. If you aspire to be a digital marketer then this course is a must to start with.
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2. Promote Business with Content
In today’s world of digital marketing, content is the maker or breaker of a website or blog. Content plays a key role in promoting a business. This consists of four modules of three hours.
These course modules include “Get Noticed with Social Media”, “Deep Dive into Social Media”, “Make the Most of Video”, and “Get Started with Content Marketing”. This course will help you to learn how to tap the power of content to reach a huge quantity of customers.
The course covers the effective use of various digital marketing content such as video, text and social media to grow your business.
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3. How to Enhance & Protect Your Online Campaign
This course helps to learn the management of an online campaign and keep the information safe. This course has 12 modules which spans over seven hours. In these videos, you are taught the usage of various platforms to reach and connect with the audience.
It also teaches how to measure and maintain successful and safe campaigns online. This is a great course as it touches on all topics such as social media and email campaigns, leveraging the power of mobile marketing, various online marketing techniques, data protection, data analysis, optimizing lead generation, and many others. This proves very useful for beginners or mid-level marketers.
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4. Search Engine Optimization Fundamentals
The University of California created a Search Engine Optimization fundamental course. This is promoted by Coursera. This is a 13-hour course that consists of the basics of SEO with four modules.
The course helps in understanding basic algorithms and their effects on organic searches and results. Post this course you will have skills such as SEO Strategy, keyword selection, consumer psychology and search patterns and behaviour.
SEO is a very important part of digital marketing a plays a very important role in the success of any digital marketing campaign. This is a superb course in SEO to specialize or upskill.
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5. Send Professional Emails
Digital Marketing has one arm which is email marketing. This is required whether you are operating a blog or website. Many people feel that email marketing does not exist. But even today Email marketing remains a very important part of digital marketing.
People are ready to give mail IDs to get updates about products or services and would surely be interested only if something interesting is provided. This course has a single module of one hour as a video tutorial.
You would feel that the tutorial is quite short but still, you will learn fantastic skills in various parts of email and write appealing emails. It also covers how to send automatic response, email engagement and email templates.
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6. Promote a Business with Online Advertising
This course has five modules of three hours. It will help you to create a successful advertising and marketing strategy for your website, blog or employer.
The course helps you to know about email marketing, video, and display ads are essential to growing your business and their effective use.
You will learn local marketing, business strategy, e-commerce, email marketing, social media, video, display advertising, Search Engine Marketing and Search Engine Optimization, etc. This proves very useful for beginners or mid-level marketers.
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7. Understand Customer Needs & Online Behaviours
This course is all about tracking your customers and their habits. In short, it is a basic course of data analysis. This course has three modules of almost one hour in the form of a video tutorial. This course provides tips for beginners.
They even take end-of-course assessments. This module starts with analytics followed by the successful use of analytics and converting data to analytics.
For every digital marketer, data analysis helps understand the success or failure of their online campaigns and presence as well as online advertising. The course helps you learn the effective use of data analytics that can grow businesses.
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8. Connect with Customers over Mobile
This course has two modules of an hour and is free of cost. Despite its shorter duration, this course teaches skills such as advertising on mobile, search campaigns for mobile, display campaigns for a mobile, social media campaign, and video for mobile.
It covers the evolution of mobile devices, mobile web and mobile apps. An easy course it is good for every digital marketer. Google doesn’t provide certification for this course.
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9. Marketing in a Digital World
The University of Illinois Gies Business created this course and Coursera promotes the course. This course has a 30-hour course with four modules. In this course, you will skill yourself with digital tools and various techniques that matter these days.
This course is part of the iMBA online course available from the University of Illinois. This course helps to boost your career as well as teach you elements of digital marketing.
It is available on an ‘audit’ basis from Google meaning it comes with certain limitations as compared to the ones for university students.
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10. Plan Effective Meetings
Plan effective meetings teaches one of the most vital skills of digital marketing. This is a simple, one-hour course where you’ll acquire skills on how to plan effective sales and marketing meetings, online training and conduct live presentations and promotions using video conferencing platforms.
This one-hour course consists of a single video. Therefore, this course is essential for any digital marketer who wishes to make a mark after the lockdowns that brought the world to a standstill. It helps maintain social distancing and boosts work-from-home capabilities.
I hope this information about Free Online Google Digital Marketing Courses will help you and hope that you gain good knowledge and can start earning as well.
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