Top 10 eCommerce Sites In India in 2024 | Popular eCommerce Sites In India

The Indian internet and eCommerce sites in India already count hundreds of millions of users, but it is still far from being mature. With a large population of 1.37 billion and second in the race after China, India has a huge potential for eCommerce.

India has less internet penetration, but still, it has a massive market size. So, here we will talk about a list of the top 10 e-commerce sites in India.

The eCommerce market was US$48.5B and is expected to quadruple to US$200B by 2025. India is the only nation that is adapting to the internet and smartphones rapidly. Since smartphones are quickly penetrating in the population, mobile commerce preference is also increasing for Indians.

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The interesting fact about the Indian eCommerce sector is the rich representation of Indian brands. Though Amazon is at the top of the list, most of the sites dominating the top 10 are Indian/Asian brands.

eCommerce site in India has a perfect blend of pure e-commerce players and brick-and-mortar retailers turned into e-commerce giants. 

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Top 10 eCommerce Sites In India

Indian eCommerce sector is still amateur and is rich with opportunity if it is electronics that make up the most significant online retail sales category in the country, followed by apparel.

1. Amazon, India

Launched in 2010, Amazon, India has the highest number of visitors which is approx. The figure of 320 M. It is said that Amazon, an American e-commerce giant, has reached almost 89% of its audience in India. The primary category in India is electronics.

Apart from electronics, Amazon also provides a wide range of products right from Echo, Alexa and Prime Video to men’s fashion, women’s fashion, grocery, sports, automotive and many more products.

This is the most used e-commerce site in India.

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2. Flipkart

Launched in 2007 in India, Flipkart has almost 100 M visitors on the website. Flipkart is a purely Indian e-commerce website giving a tough fight to various international e-commerce websites.

The offerings of Flipkart are very similar to Amazon, with the most popular being electronics followed by men’s fashion, women’s fashion, furniture, sports, books, etc.

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3. Alibaba

Launched in 1999 in China, Alibaba has almost 7.3 M visitors in India. The parent company is Alibaba Group Holding, which is a massive multinational conglomerate holding company that specializes in all things online from e-commerce to online retail, Internet, and technology.

Alibaba is an enormous force in the international e-commerce space. With tough competition by Indian player Flipkart, Alibaba has a similar offering of product categories which includes home and kitchen tools and hardware, rubber and plastics, electrical equipment and supplies, vehicles and accessories, toys and hobbies, consumer electronics, apparel, and more. 

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4. Snapdeal

Launched in 2010, Snapdeal has approx. 55 M visitors. Since its launch, Snapdeal has attracted big funding from top-class companies such as Alibaba Group, SoftBank and Foxconn.

This is another Indian-founded e-commerce giant. Snapdeal is an online variety shopping platform that has garnered much attention from customers and investors.

While the major share of shopping for electronics goods, the online store of Snapdeal also offers a variety of other products such as home and kitchen, fashion, toys, beauty, health, books, and more. 

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5. Myntra

Launched in 2007, Myntra has almost 45 M visitors on site. It is purely an e-commerce site and has become one of the premier fashion, home, and lifestyle e-commerce sites in the country.

Flipkart bought Myntra in 2014 besides the acquisition of competitor Jabong.com, which has helped Myntra to grow even further. 

Being the premier fashion retailer, Myntra stocks a range of goods from a wide variety of international and local brands, covering menswear, womenswear, kids’ wear, and home.

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6. IndiaMART

Launched in 1999, this site has visitors of almost 45 M. IndiaMART is the largest online business-to-business marketplace. It connects buyers to suppliers. IndiaMART has almost 60 per cent market share of the online B2B classifieds sector in India.

IndiaMART connects manufacturers, suppliers, and exporters, allowing them to promote and expose their products to one another.

With a very exhaustive list of products, IndiaMART has categories including building and construction, industrial machinery, apparel, electronics, and even chemicals, dyes, and solvents, to name just a few.

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7. BookMyShow

Started in 2007, BookMyShow has almost 40 M monthly visitors. BookMyShow India is the number one online ticket vendor. It has grown to provide movie ticket services in five countries, such as the United Arab Emirates, Sri Lanka, the West Indies, and Indonesia. 

The site covers movies, events, plays, sports, activities, tickets to monuments, and selling fan merchandise, BookMyShow is India’s one-stop-show to book entertainment and look for fan goods.

Its major investor is the internationally renowned TPG Growth.

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8. Nykaa

Starting in 2012, Nykaa has managed monthly visitors of 20 million. Nykaa is another Indian-founded brand that bucked the norm, beginning as a pure eCommerce platform and then expanding to open a brick-and-mortar location in the Indira Gandhi International Airport in 2015. 

Nykaa started with an online store to sell beauty items in categories including makeup, skin, hair, appliances, personal care, fragrance, and LUXE.

In more recent years, the brand has expanded its range, bringing on more brands and introducing its very own cosmetics and beauty line. 

9. First Cry

Launched in 2010, has monthly visitors of approx. 15 M. First Cry is a dedicated e-commerce platform that specializes in goods for babies and children up to early teens.

This e-commerce website is owned by the Mahindra Venture and is the biggest children’s goods e-commerce site in Asia.

It has brick-and-mortar stores across the country. Anything you imagine required for your little ones can be found on the platform.

Its categories which include apparel, toys, books, feeding and nursing items, mom and maternity products. 

10. 1MG

Launched in 2015, 1mg has monthly visitors of 13 M. 1mg is an Indian online pharmacy store that makes healthcare accessible, understandable, and affordable to customers. Not only is the site a platform to purchase medicine and other healthcare products.

However, it acts as a portal to find information about the medication doctors prescribe them to understand better what they are taking.

1mg provides services including online consultations, lab tests, and medical information, and products including fitness and nutrition products and supplements, healthcare devices, personal care, Ayurveda products, and homoeopathy items.

Besides these e-commerce sites in India operating through a wide range of products, some brands can also be highlighted for standing out. All due credits would go to their large reach of the Indian online audience.

Even though they operate in the tourism sector, which is not in the pure delivery of products but services, MakeMyTrip and Yatra still make a lot of sales of transportation services on their websites which has a lethal effect on tourism.

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