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Our co-workers are the ones with whom we spend a lot of time and we need to reduce the friction at workplaces. We need to develop a productive relationship with our co-workers and accomplish more while enjoying our workplace environment.
We can emerge as a winner in the workplace only if we are famous among our peers. You need to be present in the eyesight of people who can help us to achieve our goals.
It means that we need to create our brand. Branding does not mean just being famous all over but it means being available and valuable for that sub-set of people who can help you to be an outperformer. For this subset, we need to develop a relation.
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This can be done if we prove our value to them. You can share relevant and compelling content. We can engage by discussing interesting and contemporary content.
You can start by identifying the target audience or the brand community. We need to include every person such as our peers, internal or external clients, senior leaders, decision makers also those who include the decision.
You should also include those critical people who can work with you or work for you and people who are thought to be leaders in your field. Once the target audience is identified then it becomes easy to focus on the personal content you need to develop.
This content should be useful for the target audience. This will keep them engaged in your work. You will be on their mind all the time. They will start becoming your fan followers. This fan club will enable you to spread your message and in turn, help you to develop more followers. This will make you a bigger and more popular brand.
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But before becoming famous in your workplace or even starting in that direction, you need to be clear about your thoughts. You need to visit your inner self to know who you are, what your strengths are and what your strong attributes are. We need to have a clear picture of what people should recognize you as.
We need to have a very clear focus on where you are heading and what you want from it. One thing that always stays with us is our genuine originality. You cannot copy someone and try becoming a brand. You to be clear about your ideas.
But hold on. Developing content is not all that easy. The content should be relevant and authentic and that too developed after a tiring job of the day. Hence you must develop high-impacting content with minimum effort and time required. Here are 3 ways to become selectively famous in your workplace.
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1. One Content Various Platforms
You need time to create a good and effective content. You need to produce a content of utmost value and impact. We need to publish on various platforms to make it reachable to the maximum and relevant people. We need to create a good and influential content.
This content needs to be formatted and modified to be published on various platforms and media. To start with you can give a live presentation about your content. But it may not be possible for everyone to attend your presentation.
Hence this live presentation must be available in other formats and published on the web media. The same content can be published as an article on LinkedIn a blog on your blog site video content on your channel or PDF files on some other platforms.
In this way, your content can reach out to many people who are active on various channels or social media platforms. In today digital world, you need to be more and more available online. You need to grow your presence to reach people beyond the physical reach but you can connect through your digital reach.
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2. A Strong Network
Another way of building your community is by connecting with someone who is already a brand and has a huge brand community. We cannot achieve it all by doing everything alone. We should connect or associate with someone who is such a big brand.
You can take the person’s interview and publish it. Or maybe you can write something about the person who can form a good SEO or search engine optimization. You can work with someone to write a book or blog about someone.
This technique would help you to network with big brands. And this networking would bring grandeur to your brand. This kind of networking is surely helpful for developing your big brand. By building this network you can reach out to higher ups.
You can also ask for recommendations from the top people in your networks. The key is to embrace networking. While networking with top-notch people you need to be ready with your elevator pitch to introduce yourself and where you are heading to.
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3. Reaching People
It is said that numbers don’t lie. So, when it comes to reaching out to people it is believed that an employee sharing on his or her page is more engaging than any other network. Also, just by sharing content won’t help. You add a personal flavour to the content. This personal flavour would help to achieve more audience for your personal brand.
Thus, by developing and publishing relevant and useful content you can create your brand in your workplace. You need to sit back and decide your plan to become or develop your brand at your workplace. You need to keep in mind the target audience you want to reach.
This visibility to the people or your audience will surely accelerate the brand you want to create. This personal branding would not only help you to create your brand but will also make you famous at your workplace. The senior or the higher-ups shall notice you once your thoughts are brought to the surface through various contents.
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