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In today’s world, we have webinars for almost anything and everything. Webinar is a platform for giving seminars on various topics. This is most favourite platform for entrepreneurs. They would very closely relate to the high and low of the attendance for the webinars.
If you have a very high rate of attendance for your webinar then you are likely to have higher sales for your product or services. Hence you must focus on more attendants for your webinar. People love the walkthroughs that webinars offer to help them in various ways.
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Webinars have become popular because it’s the best way to hook any viewer. Webinars give hands-on experience for the success path. With webinars, you can reach a lot of people even in remote locations. You can educate your viewers about the services and products they should likely select.
Webinars can give you a lot of scope for building long-lasting relationships. Webinars are one such way to reach potential customers with very low investment costs. We have tried to list down some of the ways how to skyrocket your webinar attendance.
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1. Develop Interest
Webinars can be boring with lot many coming the viewer’s way. You need to create a very attractive content to catch the eye of the viewers. Put an eye-catching strong reason for them to attend.
The advertisements for webinars can be the perfect blend of curiosity and promising content. Give away flyers for your webinar and keep developing curiosity for the webinar contents.
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2. Follow Up is the Key
Once the viewer has registered for your webinar if possible, appoint relation manager who would keep in contact with the attendee. If it is not possible to appoint a relation manager then you may go for mil flyers.
Just sending a reminder an hour before the webinar won’t help. You need to keep sending the person flyers about how the webinar helped someone.
How they were able to improve their sales or maybe get a promotion. Maybe you can talk to them and learn about what their expectations are from the webinar. This will not only give personal connections but also provide long-term relations.
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3. Live Webinars – No on Demand Videos
Never let your attendees know that the video or webinar shall be available later on. If required you can provide a replay of some major portions.
But never give any video content right away. If at all they miss out on the webinar inform them about the next webinar. We all live with a fear of missing out and bank on this emotion.
Share some positive comments or key takeaway reviews from the participants of the webinar. They will surely be pushing them to attend the next webinar. This approach will surely increase the number of viewers.
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4. Video Reply
Now we said that never share your video for webinars. But if the viewers are really low then you can share it on an online platform and then give teasers for the next webinar topic.
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5. Make It Lucrative
Who would not like to have a gift or discount? Everyone, right? Use this to increase the attendance for your webinar. Maybe you can say selected few or active participants can get a discount for the service or product.
You can also give away some specific content for the people through a lucky draw. This way you can increase attendance and with the discount or gifts you can ensure that the participants become long-term customers.
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6. Platform for Networking
In this world networking is another key. It is said that it’s not important what you know but who you know.
It means that if you know people then you may get a chance to showcase your talent. Thus, you can say that your webinar will give access to various other like-minded people.
Maybe you can give share participants’ data with each other with prior confirmation. You can also invite the participants to you Facebook or LinkedIn groups where they can meet other people with same thoughts.
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7. Access to Speaker
Maybe some people are not audacious in the group but would like to have connected with the speaker. You may connect the participants to the speaker in some cases so that they feel the connection and in turn, you may develop long-term relationships.
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8. Short and Sweet
Very long webinars after a tiring office day can be boring or may wade off the participants. You can divide your webinar in smaller sections. Try and stick to the schedule.
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9. Gratitude
Keep a track of people who all attended the webinar. Post webinar you can provide them with a thank you note with feedback. You can also use this communication loop to give away flyers for your next webinar. So that they may participate.
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10. Limited Registrations
People get panicked if they miss an opportunity if they don’t reach first. So, if you send flyers with limited seats then it would push people to register for the webinars. Another way to lure people is by informing them to login some minutes before so that the window is not closed due to limit on the participants.
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11. Low Frequency
Don’t keep your webinars in short frequency. Keep them are longer intervals and keep sending flyers. If you attendees go on reducing then you need to retrospect the content you are presenting.
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12. Date and Time
Pick a date and time when the majority of people would be available. Depending on your requirements you can target the day. Choose the time and day to optimise attendance.
We hope that these tips help increase your attendance for your webinar. We hope you get lots of attendees and long-term customers for your product and service.
Now you can always measure your performance through webinar metrics. You can track if your goal is on track. If you are not on track then you can decide mid-course action and improve on your statistics.
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