Indian technology and entertainment companies are trying to take advantage of the sudden opportunities arising from the TikTok Ban by the government on Chinese-owned apps.
Including the hugely popular Tiktok, which claims to have added 22 million users in 48 hours.
TikTok Ban Fuel Indian Apps Surge By Indian Government
This week India has outlawed 59 Chinese-owned applications, including TikTok and Tencent’s WeChat, which the country’s technology minister described as a “digital strike” against China.
The operation killed 20 Indian soldiers following clashes between India and China on the disputed Himalayan border.
With over 200 million Indian users, TikTok was a growing force in the country’s social media scene with a simple user interface, background music preferences, and various special effects, and the ban drove its fans for options.
Roposo, an Indian video-sharing social media app like TikTok, has reached 22 million users in the two days since India banned Chinese apps.
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Roposo’s downloads on Google’s Android are now over 80 million, and Mayank Bhangadia expects to reach 100 million in a few days. Before the ban, Roposo had about 50 million installations on Android devices, making up the bulk of India’s nearly 500 million smartphones.
The company, which is headquartered in Bangalore’s South Indian Technology Center, now has just 200 employees, but plans to hire 10,000 in the next two years and could take the application globally, Mayank Bhangadia said.
While many have taken to social media to echo Prime Minister Narendra Modi’s call for an “Aatmanirbhar” or self-confident India. Other home-grown dictatorial alternatives such as Singari and Mitron are also in favour of users.
MyGov, a government-citizen engagement website, last month created its account on Roposo. “We have to make our natural life plan, all the countries have done this. This is our Aatmanirbhar program,” the state minister said.
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TikTok ban is an Entry For New Apps
New players are also jumping into the fray. Zanu Entertainment Enterprise businesses in Mumbai have launched an ad-sponsored forum, with short videos, titled HiPi, in the next two months, said Rajneel Kumar, product head of its digital Zee5 unit.
He hopes that former TikTok users “will find a home within Hipi. So they can continue to enjoy the content they enjoy.”
After TikTok Ban, Chinese App Zili Record 167% Growth in India
Roposo, Zili, and Dubsmash have collectively garnered 21.8 Mn downloads in the three weeks since the ban on TikTok
Roposo leads with 71 Mn all-time downloads installs in India, followed by Zili at 51 Mn and Dubsmash at 30.4 Mn.
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While Dubsmash is a New York-based app, Zili is owned by Chinese technology company Xiaomi. The ban on ByteDance-owned TikTok in India, as part of a sweeping move against 59 Chinese apps, saw ‘Made in India’ alternatives rise to the occasion.
TikTok ban fuel Indian apps’ surge. Trell, Mitron, and Chingari, which were advertised as ‘Indian’ alternatives to TikTok. They saw a surge in downloads in the immediate aftermath of the ban. However, three weeks since the ban on TikTok took effect of technology on June 29.
Indian users have lapped up another Chinese short video-sharing app, Zili, owned by Beijing-headquartered company Xiaomi.
Trell has found nearly half a million content creators since Chinese apps were banned. The ban, which came amid border tensions between India and China in Ladakh, also hit the products of major Chinese companies.
Such as Alibaba Group’s UC browser and Tencent Holdings’ WeChat News app.
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TikTok Ban an Advantage for Huge Market Of Small Video Platforms
At the time of the ban, TikTok had over 200 million users in India. A large part of this is migrating to other applications, and Agarwal does not want to lose this window of development.
“We ensure all kinds of support in understanding what the creators want, data they can target the audience and the channel. In terms of monetization by providing them with data and analysis,” he says. Trail, after the ban on Chinese applications, has reached a critical level of five.
It has amassed over $7.6 million (Rs. 56.9 crores) over five rounds, and its founders expect growth in revenue-generating users.
Many Indian apps like Trail hope to take advantage of the new opportunity – Mitron (like TikTok), Polo India (user-created short knowledge video platform), Singari (short video sharing platform), Kuku FM (multilingual online audio platform), Capri (audio platform) And router (live video application for gaming and games), to name a few.
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They claim that hundreds of thousands of Indians have switched to their products. Financially constrained to maintain engagement, enable content creation, and retain users. TikTok ban fuel Indian apps’ surge.
For example, Router has 100 per cent user-generated content and has seen over 3 million downloads. But it is focused on communities of game enthusiasts and gamers.
In the first eight days after Chinese apps were banned, router users increased 20-fold, says Piyush, co-founder of the app. Daily active users have grown from 70,000 to 350,000-400,000.
On average, we have grown from 5,000 downloads to 40,000 downloads. At the technical level, we are facing positive challenges.
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Apps Started to Gain Popularity After the ban on TikTok?
Meanwhile, the homegrown short-video players ShareChat’s Moj, MX Player-owned TakaTak, and DailyHunt’s Josh have seen early gains on the back of TikTok Ban Fuel Indian Apps Surge in India. The time spent per user on this app has been increased widely.
TakaTak’s led the charts with 23 minutes, followed by 10 minutes for Moj, and 7.5 minutes for Josh. All these short-video platforms are experiencing almost 100-120 million daily active users.
Who is up to grabs because of the ban imposed by the government? India’s ban could also offer American companies more opportunities for Chinese players. In the world’s most populous and underdeveloped technology market.
While WeChat has never made it big in India, blocking it could help add Facebook Inc.’s WhatsApp. Ban of TikTok quickly gives YouTube Alphabet Inc. to encourage.
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Is TakaTak Becoming the New TikTok?
A combination of creator tools, a very strong technology backbone with machine learning-based personalization. The strength of the MX brand has led to us emerging as the number one app.
TakaTak debuted in the market amid the rising chorus for “Made in India”. The void left by the ban on the apps led to a surge in the demand for TakaTak.
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