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The fragrance has the most powerful, although often unconscious, influence on our memories and emotions. It’s no wonder, therefore, that these iconic perfumes (and even some perfume dupes) continue to be popular.
Unlike many beauty products, most of us are loyal to our favorite fragrance and purchase it regularly. This is why the same scents frequently appear on top seller lists year after year. “We find that classic perfumes continue to remain bestsellers,” says Megan Mosley, fragrance and make-up buyer at John Lewis.
“They are essential building blocks for a scent wardrobe that may be expanded over time.” “Among new and more niche fragrance labels such as Floral Street and Le Labo, Chanel, Dior, and Creed are our most popular,” she says.
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This list of the finest fragrances of all time was compiled using a variety of criteria. From actual sales data and statistics to famous masterpieces that have received rave reviews from consumers.
We’ve also included newer, niche perfumes that are popular among celebs and beauty journalists.
Whether you’re seeking scent-spiration to discover a new olfactory favorite or simply curious to check if your personal favorite has made it onto the list of the top fragrances of all time, select one of them and you’ll be certain to smell lovely.
Remember, fragrances should be renewed every three to five years, so don’t store them for special events. Here is the complete list of:
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Top 10 Best Selling Perfumes in The World
1. Eau de Parfum Chanel No. 5
Even though it has been 100 years since its introduction, Chanel No.5 remains the world’s most renowned perfume. This powdery floral fragrance is a superb combination of over 80 components, including ylang-ylang, Rose Centifolia, and jasmine.
It flawlessly balances femininity and power with a rich and enticing combination that stays on the skin for hours.
Gabrielle “Coco” Chanel established her fashion brand in 1910, with the launching of a millinery store in Paris. In 1921, the fashion designer was preparing to debut the house’s first perfume.
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According to legend, Coco was given a range of perfume samples to try by perfumer Ernest Beaux. She picked sample number 5, and so was born the renowned scent and its alluringly simple name.
A celebrity endorsement will almost always result in an increase in sales for any beauty company. When Marilyn Monroe famously claimed in 1952 that she wore “five drops of Chanel No.5” – and nothing else – to bed, Chanel No.5 became immortalized.
With this famous phrase, Chanel No.5 cemented its spot as one of the world’s most renowned smells.
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2. Daisy Eau de Toilette by Marc Jacobs
Daisy debuted in 2007 with a carefree, sunny advertising campaign that wonderfully reflected the fresh and flowery juice. Even the bottle, with its charming daisy cap, has become legendary.
As a result, it’s no wonder that it’s spawned a slew of knock-offs. Cindy Crawford‘s daughter, model Kaia Gerber, admits to using Daisy Eau de Toilette since she was 12 or 13.
“I have so many amazing memories linked with Daisy, and once I put it on, it instantly transports me back to them, so it’s an immediate mood booster for me,” she explained in 2021.
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3. J’adore Dior Parfum Eau de Parfum
From the gold-topped bottle of its sumptuous floral-fruity juice to the beautiful advertising campaign starring actress Charlize Theron, J’adore is an aromatic piece of Dior luxury. As a result, it’s no wonder that Dior J’adore is the fashion house’s best-selling fragrance.
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4. Yves Saint Laurent Black Opium Eau de Parfum
A scent with over 13,500 5* ratings requires little introduction. Yves Saint Laurent Black Opium Eau de Parfum is a seductive floral gourmand scent with components like black coffee, long-lasting patchouli, and warming vanilla. It is the second best-selling fragrance in the United Kingdom and the most searched scent in 2020.
“For me, Black Opium is a rush of adrenaline, energy, and addiction that a woman needs in her daily existence,” explains master perfumer Nathalie Lorson. “Of course, I’ve heard that Edie Campbell and Zoe Kravitz enjoy Black Opium, as do Arina Sheldon and Jourdan Dunn.”
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5. Chanel Coco Mademoiselle Eau de Parfum
Chanel Coco Mademoiselle Eau de Parfum, this feminine, spicy smell, which was introduced in 2001, is still one of the best-selling fragrances today. Chanel Coco Mademoiselle Eau de Parfum, in fact, the best-selling fragrance at both John Lewis and The Fragrance Shop.
Sweet citrus top notes, lingering patchouli, vanilla, and white musk combine to create an enticing scent that lasts a long time on the skin.
“This was the scent I wore on my wedding day in 2013,” recalls Stephanie Maylor, Beauty Editor. “It was the perfume I wore when I met my now-husband a decade ago, and I still receive praises when I wear it now.”
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6. Guerlain Eau de Toilette Shalimar
Guerlain Eau de Toilette Shalimar is a warm and spicy scent that was created in 1925 and was beloved by icons Brigitte Bardot and Rita Hayworth. This perfume begins with refreshing bergamot. As it develops, you’ll notice jasmine and rose notes, with a powdery vanilla and iris base.
Shalimar may be approaching its 100th birthday, yet it remains one of the most popular scents today. Fragrantica users — an online encyclopedia of smell and perfume-loving community – voted it the “greatest fragrance ever.”
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7. Eau de Parfum Clinique Aromatics Elixir
Eau de Parfum Clinique Aromatics Elixir is Clinique’s oldest perfume in their scent inventory, but it is also their top seller, selling 14 bottles each hour! Aromatics Elixir, which debuted in the 1970s, this perfume is still regarded as one of the finest fragrances of all time. With oak moss, jasmine, and patchouli, it’s deep and strong.
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8. Eau de Parfum Jimmy Choo
Jimmy Choo’s olfactory debut, launched in 2011, was an instant success. With notes of exotic tiger orchid, patchouli, and sweet toffee, the scent is warm, woody, and confident.
“When the first scent from such a coveted premium brand release, Eau de Parfum Jimmy Choo allows customers to enjoy a piece of that designer world at a more accessible price,” explains Sarah Binns, Head of Training at Kenneth Green Associates.
“At the debut of Jimmy Choo, there was a lot of enthusiasm since several of the house codes, such as python print and Murano glass, were featured in the scent.” It has stood the test of time because of its distinct fruity and gourmand aroma, which has now become many people’s distinctive perfume.”
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9. Eau de Parfum Le Labo Santal 33
If you’re seeking a fresh trademark perfume that stands out, this maybe it. Eau de Parfum Le Labo Santal 33 is the favorite of “The Beauty Editors” and one of the finest scents of all time is a leathery, smokey, and musky blend. Because of this enticing blend, this unisex perfume lasts a long time.
Eau de Parfum Le Labo Santal 33 was released in 2011 and has since grown so famous that the New York Times referred to it as “the perfume you smell everywhere.”
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10. Lancôme Eau de Parfum La Vie Est Belle
With Julia Roberts as the face of the advertising campaign, it’s no surprise that this Lancôme Eau de Parfum La Vie Est Belle is Lancôme‘s best-selling feminine fragrance. It’s pure bliss in a bottle, brimming with Jasmine Sambac, Orange Blossom, and Patchouli.
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