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We’re a quarter of the way through 2023, and the world around us is changing. So, too, is the competition for the most Instagram followers.
When Cristiano Ronaldo became the first person to reach 400 million followers on Instagram, two music artists swapped places, and another Kardashian reached the top 10.
Yes, Instagram, the photo-sharing software that debuted in 2010 – a simpler time, truly.
That app has evolved into many things in the decade since a place to stay in touch with old friends; a portfolio for creatives; a warzone for social justice; an e-commerce platform; a place to show off the pixelated NFT animal faces you own, now, I guess; and, ultimately, a mirror into what we care about — whether we like it or not — hand-picked and delivered to us by the all-seeing Algorithm.
Just for you, new Google visitor, we’ve compiled a list of the top ten most-followed Instagram profiles in the globe – the ones that keep us checking in and returning for more. Here is the complete list of:
Kardashians’ launch on Disney+ in April. Kylie isn’t far behind, with 308 million followers. Here are the complete details:
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Top 10 Instagram Account with Most Followers
1. Instagram (@instagram)
Instagram uses its account to promote the platform and its features, as well as to highlight interesting and engaging content from its users. The account also uses its platform to raise awareness of important social issues and to support its community.
Some of the types of content that Instagram posts include:
- Photos and videos from users around the world: Instagram posts a variety of photos and videos from users around the world, on a wide range of topics. This could include photos of stunning scenery, funny videos, or heartwarming stories.
- Behind-the-scenes content: Instagram also posts behind-the-scenes content from the company itself. This could include photos and videos of the Instagram team working on new features, or interviews with Instagram employees.
- Promotional content: Instagram also uses its account to promote the platform and its features. This could include posts about new updates, or tips on how to use Instagram more effectively.
- Social awareness content: Instagram also uses its platform to raise awareness of important social issues. This could include posts about mental health, climate change, or social justice.
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2. Cristiano Ronaldo (@cristiano)
Cristiano Ronaldo is world world-renowned Portuguese professional footballer who plays as a forward for Saudi Arabian club Al Nassr and captains the Portugal national team.
He is known as one of the greatest football players of all time. Ronaldo is the most followed person on Instagram, with over 607 million followers.
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Ronaldo uses his account to share photos and videos from his personal and professional life. He posts pictures of himself training, playing matches, and spending time with his family and friends.
He also uses his platform to promote his sponsors and to raise awareness of important causes.
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Some of the types of content that Cristiano Ronaldo posts include:
- Photos and videos of himself training and playing matches: Ronaldo posts a lot of photos and videos of himself training and playing matches. This is because his followers are interested in seeing his athletic prowess and his dedication to the game.
- Photos and videos of himself spending time with his family and friends: Ronaldo also posts a lot of photos and videos of himself spending time with his family and friends. This is because his followers are interested in seeing his side and his relationships with the people he loves.
- Promotional content: Ronaldo also uses his platform to promote his sponsors and his businesses. This could include posts about new products, or partnerships with other brands.
- Social awareness content: Ronaldo also uses his platform to raise awareness of important causes like poverty and hunger.
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3. Lionel Messi (@leomessi)
Lionel Messi is an Argentine professional footballer who captains the Argentina national team and also plays as a forward for Ligue 1 club Paris Saint-Germain.
He is presently world-renowned and regarded as one of the greatest players of all time. Messi is the second most followed person on Instagram, with over 488 million followers.
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Messi uses his account to share photos and videos from his personal and professional life. He posts pictures of himself training, playing matches, and spending time with his family and friends.
He also uses his platform to promote his sponsors and to raise awareness of important causes.
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Some of the types of content that Lionel Messi posts include:
- Photos and videos of himself training and playing matches: Messi posts a lot of photos and videos of himself training and playing matches. This is because his followers are interested in seeing his athletic prowess and his dedication to the game.
- Photos and videos of himself spending time with his family and friends: Messi also posts a lot of photos and videos of himself spending time with his family and friends. This is because his followers are interested in seeing his side and his relationships with the people he loves.
- Promotional content: Messi also uses his platform to promote his sponsors and his businesses. This could include posts about new products, or partnerships with other brands.
- Social awareness content: Messi also uses his platform to raise awareness of important causes like poverty and education.
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4. Selena Gomez (@selenagomez)
Selena Gomez is an American singer, actress, and producer. She is the most followed woman on Instagram, with over 430 million followers. Gomez uses her account to share photos and videos from her personal and professional life.
Gomez posts pictures of herself working in the studio, attending events, and spending time with her friends and family. She also uses her platform to promote her new music, movies, and TV shows.
She also uses her platform to speak out about important issues, such as mental health
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Selena Gomez uses her Instagram account to share a variety of content with her followers, including:
- Photos and videos of herself working in the studio: Gomez is a singer, songwriter, and actress, so she often shares photos and videos of herself working on new music, movies, and TV shows. Her followers enjoy seeing behind-the-scenes content and getting a glimpse of her creative process.
- Photos and videos of herself attending events and spending time with her friends and family: Gomez is a busy celebrity, but she always makes time for the people she loves. She often shares photos and videos of herself attending events with her friends and family, or simply spending time with them at home. Her followers appreciate seeing her side and her relationships with the people she cares about.
- Promotional content for her new music, movies, and TV shows: Gomez uses her Instagram account to promote her new music, movies, and TV shows. She shares behind-the-scenes content, promotional photos and videos, and other information about her upcoming projects. Her followers enjoy staying up-to-date on her work and supporting her career.
- Social awareness content about important issues such as mental health and body positivity: Gomez is a vocal advocate for mental health and body positivity.
She often shares her own experiences with these issues to raise awareness and help others. Her followers appreciate her honesty and her willingness to speak out about important issues.
Overall, Selena Gomez uses her Instagram account to share a variety of content with her followers, including behind-the-scenes glimpses of her work, personal moments with her loved ones, and essential social awareness messages.
She is a role model for many people, and her followers appreciate her authenticity and her willingness to share her life with them.
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5. Dwayne Johnson (@therock)
Dwayne Johnson, a former professional wrestler also known by his name Rock in the WWE ring, is an American actor and producer. He is the most followed man on Instagram, with over 392 million followers.
Johnson uses his account to share photos and videos from his personal and professional life.
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Johnson posts pictures of himself working on movies, training in the gym, and spending time with his family and friends. He also uses his platform to promote his new movies, TV shows, and business ventures.
He also uses his platform to speak out about important issues, such as health and fitness.
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Here are some of the types of content that Dwayne Johnson posts on Instagram:
- Photos and videos of himself working on movies: Dwayne Johnson is one of the biggest movie stars in the world, so it’s no surprise that he posts a lot of content about his work. He often shares behind-the-scenes photos and videos from his latest projects, as well as promotional content for upcoming films.
- Photos and videos of himself training in the gym: Johnson is also known for his incredible physique, and he’s not afraid to show it off on Instagram. He regularly posts photos and videos of himself working out in the gym, inspiring his followers to get fit and healthy.
- Photos and videos of himself spending time with his family and friends: Johnson is a devoted family man, and he loves to share photos and videos of his wife, children, and other loved ones on Instagram. His followers appreciate seeing his side, and they love his upbeat attitude.
- Promotional content for his new movies, TV shows, and business ventures: Johnson is a busy man with a lot of different projects on the go. He uses his Instagram account to promote his new movies, TV shows, and business ventures.
This helps him to reach a wider audience and build excitement for his upcoming projects. - Social awareness content about topics such as health and fitness: Johnson is also a strong advocate for health and fitness. He often posts content about the importance of staying active and eating healthy.
He also uses his platform to raise awareness of important causes, such as mental health and suicide prevention.
Overall, Dwayne Johnson’s Instagram account is a mix of personal and professional content. He uses his platform to promote his work, connect with his fans, and share his positive message with the world.
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6. Ariana Grande (@arianagrande)
Ariana Grande is an American actress, singer, and songwriter. She has sold over 90 million records worldwide, making her one of the best-selling music artists of all time. Grande is the sixth most followed person on Instagram, with over 380 million followers.
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Grande uses her account to share photos and videos from her personal and professional life. She posts pictures of herself working in the studio, on tour, and spending time with her friends and family.
She also uses her platform to promote her new music, movies, and TV shows. She also uses her platform to speak out about important issues, such as LGBTQ+ rights and mental health.
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Ariana Grande posts a variety of content on her Instagram account, including:
- Photos and videos of herself working in the studio: Grande is a singer and songwriter, so she often shares photos and videos of herself working on new music in the studio. Her followers enjoy seeing behind-the-scenes content and getting a glimpse of her creative process.
- Photos and videos of herself on tour: Grande is a popular touring artist, so she often shares photos and videos of herself on tour. Her followers enjoy seeing her perform live and getting a glimpse of her life on the road.
- Photos and videos of herself spending time with her friends and family: Grande is a close-knit family person, so she often shares photos and videos of herself spending time with her loved ones. Her followers appreciate seeing her side and her relationships with the people she cares about.
- Promotional content for her new music, movies, and TV shows: Grande uses her Instagram account to promote her new music, movies, and TV shows. She shares behind-the-scenes content, promotional photos and videos, and other information about her upcoming projects. Her followers enjoy staying up-to-date on her work and supporting her career.
- Social awareness content about important issues such as LGBTQ+ rights and mental health: Grande is a vocal advocate for LGBTQ+ rights and mental health. She often shares her own experiences with these issues to raise awareness and help others. Her followers appreciate her honesty and her willingness to speak out about important issues.
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In addition to these types of content, Grande also posts a variety of other things on her Instagram account, such as selfies, memes, and behind-the-scenes content from her everyday life.
She is known for her sense of humour and her playful personality, which comes through in her Instagram posts.
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Overall, Ariana Grande uses her Instagram account to share a variety of content with her followers, including behind-the-scenes glimpses of her work, personal moments with her loved ones, and essential social awareness messages.
She is a role model for many people, and her followers appreciate her authenticity and her willingness to share her life with them.
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7. Kim Kardashian (@kimkardashian)
Kim Kardashian is an American social media influencer, businesswoman, and, reality television personality. She is the seventh most followed person on Instagram, with over 364 million followers.
Kardashian uses her account to share photos and videos from her personal and professional life. She posts pictures of herself working on her businesses, attending events, and spending time with her family and friends.
She also uses her platform to promote her new products and brand partnerships. She also uses her platform to speak out about important issues, such as criminal justice reform and Armenian genocide awareness.
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Kim Kardashian posts a variety of content on her Instagram account, including:
- Photos and videos of herself working on her businesses: Kardashian is a businesswoman and entrepreneur, so she often shares photos and videos of herself working on her businesses, such as KKW Beauty, KKW Fragrance, and Skims. Her followers enjoy seeing behind-the-scenes content and getting a glimpse of her work life.
- Photos and videos of herself attending events: Kardashian is a celebrity and socialite, so she often attends events such as red-carpet premieres, fashion shows, and charity galas.
She shares photos and videos from these events on her Instagram account, giving her followers a glimpse of her glamorous lifestyle. - Photos and videos of herself spending time with her family and friends: Kardashian is a devoted mother and wife, so she often shares photos and videos of herself spending time with her family and friends.
Her followers appreciate seeing her side and her relationships with the people she loves. - Promotional content for her new products and brand partnerships: Kardashian uses her Instagram account to promote her new products and brand partnerships. She shares photos and videos of herself using her products, as well as behind-the-scenes content from her brand partnerships.
Her followers enjoy learning about her new products and supporting her businesses. - Social awareness content about topics such as criminal justice reform and Armenian genocide awareness: Kardashian is an advocate for criminal justice reform and Armenian genocide awareness. She often shares information and resources about these issues on her Instagram account, hoping to raise awareness and make a difference.
Her followers appreciate her commitment to social justice and her willingness to use her platform to speak out about important issues.
Overall, Kim Kardashian uses her Instagram account to share a variety of content with her followers, including behind-the-scenes glimpses of her work and personal life, as well as crucial social awareness messages.
She is a role model for many people, and her followers appreciate her authenticity and her willingness to share her life with them.
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8. Beyoncé Knowles (@beyonce)
Beyoncé Knowles is an American actress, singer, and songwriter. She has sold over 118 million records worldwide, making her one of the best-selling music artists of all time. Beyoncé is the eighth most followed person on Instagram, with over 318 million followers.
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Beyoncé uses her account to share photos and videos from her personal and professional life. She posts pictures of herself working in the studio, on tour, and spending time with her family and friends.
She also uses her platform to promote her new music, movies, and TV shows. She also uses her platform to speak out about important issues, such as racial justice and gender equality.
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Beyoncé Knowles posts a variety of content on her Instagram account, including:
- Photos and videos of herself working in the studio: Beyoncé is a singer, songwriter, and actress, so she often shares photos and videos of herself working on new music, movies, and TV shows in the studio. Her followers enjoy seeing behind-the-scenes content and getting a glimpse of her creative process.
- Photos and videos of herself on tour: Beyoncé is a popular touring artist, so she often shares photos and videos of herself on tour. Her followers enjoy seeing her perform live and getting a glimpse of her life on the road.
- Photos and videos of herself spending time with her family and friends: Beyoncé is a close-knit family person, so she often shares photos and videos of herself spending time with her loved ones.
Her followers appreciate seeing her side and her relationships with the people she cares about. - Promotional content for her new music, movies, and TV shows: Beyoncé uses her Instagram account to promote her new music, movies, and TV shows. She shares behind-the-scenes content, promotional photos and videos, and other information about her upcoming projects.
Her followers enjoy staying up-to-date on her work and supporting her career. - Social awareness content about important issues such as racial justice and gender equality: Beyoncé is a vocal advocate for racial justice and gender equality.
She often shares her own experiences with these issues to raise awareness and help others. Her followers appreciate her honesty and her willingness to speak out about important issues.
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In addition to these types of content, Beyoncé also posts a variety of other things on her Instagram account, such as selfies, memes, and behind-the-scenes content from her everyday life.
She is known for her sense of humour and her playful personality, which comes through in her Instagram posts.
Overall, Beyoncé Knowles uses her Instagram account to share a variety of content with her followers, including behind-the-scenes glimpses of her work, personal moments with her loved ones, and essential social awareness messages.
She is a role model for many people, and her followers appreciate her authenticity and her willingness to share her life with them.
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Here are some specific examples of the types of content that Beyoncé Knowles has posted on her Instagram account in the past:
- A photo of herself with her husband, Jay-Z, and their three children.
- A video of herself performing live on tour.
- A behind-the-scenes photo from the set of her latest music video.
- A promotional video for her new line of clothing.
- A post about her work with the Black Lives Matter movement.
- A post about the importance of voting in the upcoming election.
Beyoncé Knowles uses her Instagram account to connect with her fans, promote her work, and share her message of love, positivity, and social justice.
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9. Khloe Kardashian (@khloekardashian)
Khloe Kardashian is an American reality television personality, businesswoman, and social media influencer. She is the ninth most followed person on Instagram, with over 312 million followers.
Kardashian uses her account to share photos and videos from her personal and professional life. She posts pictures of herself working on her businesses, attending events, and spending time with her family and friends.
She also uses her platform to promote her new products and brand partnerships. She also uses her platform to speak out about important issues, such as body positivity and self-love.
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Here are some of the types of content that Khloe Kardashian posts on her Instagram account:
- Photos and videos of herself working on her businesses: Khloe Kardashian is a businesswoman and entrepreneur, so she often shares photos and videos of herself working on her businesses, such as Good American, Good American Swim, and Koko Koala. Her followers enjoy seeing behind-the-scenes content and getting a glimpse of her work life.
- Photos and videos of herself attending events: Kardashian is a celebrity and socialite, so she often attends events such as red-carpet premieres, fashion shows, and charity galas. She shares photos and videos from these events on her Instagram account, giving her followers a glimpse of her glamorous lifestyle.
- Photos and videos of herself spending time with her family and friends: Kardashian is a devoted mother and daughter, so she often shares photos and videos of herself with her daughter, True, and her other family members and friends. Her followers appreciate seeing her side and her relationships with the people she loves.
- Promotional content for her new products and brand partnerships: Kardashian uses her Instagram account to promote her new products and brand partnerships. She shares photos and videos of herself using her products, as well as behind-the-scenes content from her brand partnerships.
Her followers enjoy learning about her new products and supporting her businesses. - Social awareness content about topics such as body positivity and self-love: Kardashian is an advocate for body positivity and self-love. She often shares her own experiences with these issues to raise awareness and help others.
Her followers appreciate her honesty and her willingness to speak out about important issues.
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Overall, Khloe Kardashian uses her Instagram account to share a variety of content with her followers, including behind-the-scenes glimpses of her work and personal life, as well as crucial social awareness messages.
She is a role model for many people, and her followers appreciate her authenticity and her willingness to share her life with them.
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Here are some specific examples of the types of content that Khloe Kardashian has posted on her Instagram account in the past:
- A photo of herself with her daughter, True.
- A video of working out in the gym.
- A behind-the-scenes photo from the set of a photoshoot for her clothing line.
- A promotional video for her new line of swimsuits.
- A post about her experience with body dysmorphia.
- A post about the importance of self-love.
Khloe Kardashian uses her Instagram account to connect with her fans, promote her work, and share her message of self-love and acceptance.
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10. Kylie Jenner (@kyliejenner)
Kylie Jenner is an American reality television personality, businesswoman, and social media influencer. She is the founder of the Kylie Cosmetics brand, which has sold over $1 billion in products.
Jenner is the tenth most followed person on Instagram, with over 308 million followers.
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Jenner uses her account to share photos and videos from her personal and professional life. She posts pictures of herself working on her businesses, attending events, and spending time with her family and friends.
She also uses her platform to promote her new products and brand partnerships. She also uses her platform to speak out about important issues, such as mental health and social justice.
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Kylie Jenner posts a variety of content on her Instagram account, including:
- Photos and videos of herself working on her businesses: Jenner is the founder of Kylie Cosmetics, Kylie Skin, and Kylie Swim, so she often shares photos and videos of herself working on her businesses. Her followers enjoy seeing behind-the-scenes content and getting a glimpse of her work life.
- Photos and videos of herself attending events: Jenner is a celebrity and socialite, so she often attends events such as red-carpet premieres, fashion shows, and charity galas. She shares photos and videos from these events on her Instagram account, giving her followers a glimpse of her glamorous lifestyle.
- Photos and videos of herself spending time with her family and friends: Jenner is a devoted mother and daughter, so she often shares photos and videos of herself with her daughter, Stormi, and her other family members and friends.
Her followers appreciate seeing her side and her relationships with the people she loves. - Promotional content for her new products and brand partnerships: Jenner uses her Instagram account to promote her new products and brand partnerships. She shares photos and videos of herself using her products, as well as behind-the-scenes content from her brand partnerships.
Her followers enjoy learning about her new products and supporting her businesses. - Social awareness content about topics such as mental health and social justice: Jenner is an advocate for mental health and social justice.
She often shares her own experiences with these issues to raise awareness and help others. Her followers appreciate her honesty and her willingness to speak out about important issues.
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In addition to these types of content, Jenner also posts a variety of other things on her Instagram account, such as selfies, memes, and behind-the-scenes content from her everyday life.
She is known for her sense of style and her glamorous lifestyle, which comes through in her Instagram posts.
Overall, Kylie Jenner uses her Instagram account to share a variety of content with her followers, including behind-the-scenes glimpses of her work and personal life, as well as crucial social awareness messages.
She is a role model for many people, and her followers appreciate her authenticity and her willingness to share her life with them.
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Here are some specific examples of the types of content that Kylie Jenner has posted on her Instagram account in the past:
- A photo of herself with Stormi her daughter.
- A video of herself getting ready for a red carpet event.
- A behind-the-scenes photo from the set of a photoshoot for her cosmetics line.
- A promotional video for her new line of swimwear.
- A post about her experience with anxiety.
- A post about the importance of voting in the upcoming election.
Kylie Jenner uses her Instagram account to connect with her fans, promote her work, and share her message of positivity and self-acceptance.
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What can we learn from these Instagram accounts?
There are a few things we can learn from the top 10 Instagram accounts with the most followers:
- Target your audience and create relevant high-quality content. All of the top 10 accounts post high-quality content that is relevant to their target audience. Whether it is photos of Cristiano Ronaldo playing football or Kylie Jenner promoting her new products, their followers are interested in seeing what they are up to.
- Be consistent with your posting schedule. The top 10 accounts post regularly. This helps to keep their followers engaged and coming back for more.
- Interact with your followers regularly. The top 10 accounts interact with their followers regularly. By using all these details and implementing they build a strong relationship with their followers and keep their accounts more engaging.
By following these tips, you can start your own Instagram account with high-quality content and will be able to build a relationship with your audience.
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